Digital marketing businesses can benefit greatly from Google Analytics, which offers comprehensive insights into user behavior and website traffic. It assists agencies in monitoring important data, such page visits, session duration, and conversion rates, so they can assess how successful their campaigns are. Agencies may enhance their targeting, optimize their tactics, and boost return on investment by examining data on user demographics, traffic sources, and engagement trends. In addition, Google Analytics provides real-time data and customisable reports, enabling agencies to make data-driven decisions and consistently improve their digital marketing initiatives. In general, it's necessary to meet marketing goals and maximize performance.